About Me

I am an Associate Professor of Marketing and Chair of the Marketing Department at Marquette University College of Business Administration. I joined Marquette from the University of Tennessee – Knoxville where I completed my PhD and MBA in marketing. I received a BM in Music Theory & Composition from the University of the Pacific and also studied music at the University of Cincinnati College-Conservatory of Music, and the Trinity College of Music in London. Prior to my Ph.D., I worked for twelve years as an Internet marketing executive, a Silicon Valley IT manager, and an award-winning marketing creative director.

​

My research focuses on retail marketing with a special emphasis on the role of in-store and mobile technologies and their impact on the brick-and-mortar and online retail realms. In addition, I also explore the role of collecting in consumer behavior and culture. My work has been published in Research Policy; Journal of Organizational Computing and Electronic Commerce; Psychology and Marketing; The Service Industries Journal; Journal of Consumer Marketing; Business Horizons; The International Review of Retailing, Distribution and Consumer Research; Journal of Marketing Theory and Practice; and Marketing Education Review.