Brian I. Spaid, PhD
Chair & Associate Professor of Marketing
I am chair of the marketing department and associate professor of marketing at Marquette University's College of Business Administration.
Research Interests
My research focuses on the intersection of consumer behavior, technology, and retailing. Specifically, my research examines the impact of mobile devices and technology-based self-service in the retail environment and I also have a keen interest in consumer collecting behavior. My work has been published in many marketing and technology journals including Research Policy, Psychology & Marketing, Journal of Organizational Computing and Electronic Commerce, Service Industries Journal, Journal of Consumer Marketing, Journal of Marketing Theory and Practice; Journal of Marketing Theory and Practice; and Marketing Education Review.