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Research Interests
My research focuses on the intersection of consumer behavior, technology, and retailing. Specifically, my research examines the impact of mobile devices and technology-based self-service in the retail environment and I also have a keen interest in consumer collecting behavior. My work has been published in many marketing and technology journals including Research Policy, Psychology & Marketing, Journal of Organizational Computing and Electronic Commerce, Service Industries Journal, Journal of Consumer Marketing, Journal of Marketing Theory and Practice; Journal of Marketing Theory and Practice; and Marketing Education Review.
Recent
Publications
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